Asda lowers its pre-pay phone tariffs
One of the biggest supermarket chains Asda, have announced that it will be cutting its pay as you go mobile phone tariffs from September. This news comes as mobile phone operators such as O2 and Vodafone are raising their prices to recoup lost earnings, as the European Commission puts caps on termination fees - the fees that the networks charge each other for handling calls.
Asda will cut their calls from 16p to 8p and text messages to 4p each. This will make Asda the cheapest mobile operator in the UK, undercutting Ikea which was previously cheapest; Ikea introduced their own phone packages earlier this month.
Asda, who use Vodafone’s mobile network, has introduced their latest price cuts to attract some of the 47 million pre-pay mobile customers in the UK. And with the other mobile networks increasing their prices, Asda is set to take at least some of the market share away from the big operators.
Industry analysts have stated that because Asda and other leading retail giants buy large amounts of minutes from the mobile operators and this is why they can offer a better deal to the consumers. The retail chains are also more likely to use their tariffs to enhance their brand image rather that make money.
admin | Asda Mobile, Mobile Phone Prices, Pay As You Go